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¿El fin de los anuncios personalizados en la web?

Wow!

This Student Project Could Kill Digital Ad Targeting

Rachel Law, a 25-year-old graduate student from Singapore, has created «Vortex,» a browser extension that’s part of a game, part ad-targeting disrupter that helps people turn their user profiles and the browsing information into alternate fake identities that have nothing to do with reality.

Lee la nota completa en AdAge

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